The beauty and skincare industry has long been driven by trends, quick fixes, and the pursuit of unrealistic beauty standards. But what if skincare wasn’t just about looking good on the outside? What if it was a deeper, more holistic journey—one that evolved with you, nurtured your skin from within, and focused on long-term wellness rather than temporary results?
Enter Juhst, a brand that is revolutionizing skincare by merging science-backed formulations with a wellness-driven approach. Founded by Nitin Guppta, Juhst goes beyond traditional skincare to integrate nutraceuticals, adaptogens, and generational skincare wisdom—ensuring that beauty is about feeling truly comfortable in your skin.
In this exclusive interview, Nitin Guppta shares the inspiration behind Juhst, the philosophy of skin wellness over skincare, and how the brand is setting new standards in clean beauty, sustainability, and inclusivity. He also sheds light on exciting innovations and what’s next for the brand.
1. What inspired the creation of Juhst, and how did the journey begin?
Juhst was born from a simple yet profound question: When was the last time we truly felt great in our skin? While the beauty industry is flooded with skincare products, many of them focus on external fixes rather than holistic care. The journey began when we recognized a fundamental gap—skincare wasn’t evolving with people’s lives. It was either chasing impossible ideals or offering short-term solutions without addressing the bigger picture.
At Juhst, we set out to redefine skincare to skin wellness by combining science-backed formulations with a deeply holistic approach. We wanted to create products that don’t just mask imperfections but instead support the skin’s natural journey—through different life stages, environmental changes, and individual needs. This is skincare that evolves with you, rather than forcing you into a rigid beauty standard.
2. Juhst is built on the philosophy of comprehensive wellness rather than just skincare. How do you define ‘feeling truly comfortable in your skin’?
For us, feeling truly comfortable in your skin means embracing skin that is healthy, nourished, and resilient—not one that conforms to impossible beauty standards. The beauty industry has long promoted perfection, making people feel like they need to ‘fix’ something about themselves. But real beauty isn’t about flawless skin—it’s about skin that’s well cared for, supported, and understood.
At Juhst, we encourage people to shed myths and embrace the uniqueness of their own skin. It’s about listening to what your skin needs, nurturing it with the right ingredients, and respecting its natural changes. This shift in mindset—from perfection to progressive, adaptable wellness—is at the heart of everything we do.
3. Can you tell us more about how Juhst integrates nutraceutical and wellness products alongside topical skincare?
Skincare isn’t just about what you apply—it’s about how you nourish your body from within. Think of it like building a house: You can use the best materials for the exterior, but if the foundation is weak, it won’t last. The same applies to skin health. A glowing, resilient complexion starts from the inside.
That’s why Juhst doesn’t stop at topical skincare. We bridge the gap between skincare and internal wellness by incorporating nutraceuticals and adaptogens—ingredients scientifically proven to support skin health at a cellular level. Our approach ensures that skincare is not just a temporary fix but a sustained, inside-out journey toward healthier skin.
4. The brand emphasizes a generational connection in skincare. How does Juhst foster this shared experience among loved ones?
Skincare is deeply personal, yet it’s also a shared ritual that connects generations. Most of us remember our mothers or grandmothers passing down their skincare wisdom—whether it was a homemade remedy, a trusted brand, or simple self-care habits.
Juhst is designed to honor and continue that tradition. Our formulations are meant to be trusted, used, and even recommended across generations. Whether it’s a teenager starting their skincare journey, a working professional managing stress-related skin concerns, or a mother and daughter bonding over self-care, Juhst creates products that evolve with life’s stages—ensuring everyone finds something they can trust and rely on.
5. With so many skincare and wellness brands in the market, what sets Juhst apart from the competition?
The beauty and wellness industry is crowded with brands, but many of them focus either on just skincare or just supplements—very few truly integrate both. What makes Juhst unique is our ability to merge science and nature seamlessly, offering a 360-degree wellness approach.
Here’s what truly sets us apart:
• Science-Backed & Safe – Our formulations are powered by rigorously tested botanicals and eliminate over 1,400 harmful ingredients as per strict EU safety standards.
• Adaptable & Inclusive – We recognize that skin evolves with life, so our products are designed to support, not control, your skin’s journey.
• Innovative Ingredients – We incorporate potent yet safe adaptogens and nutraceuticals, which go beyond the surface to support skin health from within.
• Honest & Transparent – No false promises, no quick fixes—just effective, clean, and real skincare that works for every age, every gender, and every phase of life.
At Juhst, we are always innovating to introduce revolutionary ingredients and formulas that are truly needed by the skin—not just trending in the industry.
6. How do you ensure that Juhst’s products align with modern consumer needs, such as sustainability and clean beauty?
• Sustainability isn’t just a trend for us—it’s a core value. From formulation to packaging, we ensure that our products meet global clean beauty standards while remaining environmentally responsible.
• Strict EU Compliance – We ban over 1,400 harmful ingredients, ensuring our formulations are safe and clean.
• Sustainable Packaging – We consciously use glass bottles and jars instead of plastic and ship our products in 100% recycled paper cartons.
• Reducing Waste – We are actively working with partners to offer refillable options, minimizing fresh material use.
• No Unnecessary Plastic – Even our spatulas are not plastic—we constantly seek innovative ways to reduce our environmental footprint.
Our goal is simple: Skincare that’s good for you and good for the planet.
7. What’s next for Juhst? Are there any upcoming product launches or expansions in the pipeline?
We’re just getting started! Juhst is continuously pushing boundaries to create holistic skincare and wellness solutions that truly support and adapt to modern lifestyles.
Expect new launches featuring even more potent adaptogens, next-generation delivery mechanisms, and deeper integration of wellness-focused solutions.
We are also expanding our footprint, bringing Juhst to new audiences who are looking for skincare that aligns with their evolving needs.
